The 7 Emotive Language Triggers The Power of Emotive Language in Marketing Emotive language takes centre stage in marketing when it comes to capturing and retaining consumer attention, as it goes beyond merely presenting facts and features. To truly engage […]

Tasks for A New SEO For a beginner SEO that just joined the team aka the “New SEO” with little to no prior experience in SEO, it’s important to start with tasks that are manageable yet impactful, allowing them to […]

The Top 10 Basic Copywriting Templates for Crafting Winning Campaigns In digital marketing, mastering copywriting templates is key to connecting with the fundamental aspects of human psychology. By aligning our strategies with The 8 Natural Human Needs, The 9 Learned […]

The 9 Learned Human Wants In digital marketing, the concept of ‘learned human wants’ stands out as a force driving consumer behaviour. Unlike basic needs essential for survival, these wants are shaped by our experiences and societal interactions, influencing every […]

SEO Training Course: The TLC Method Introduction to SEO Overview of SEO Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It plays a fundamental role […]

The 8 Human Needs That Sell “When it comes to understanding human behaviour, it’s all about tapping into our most fundamental desires and human needs.” This realisation isn’t just a cornerstone of psychology; it’s the bedrock of effective marketing. Recognising […]

Master SEO Like Your Job Depends On It A Comprehensive SEO Guide for Marketing Managers, Digital Marketers, and Business Owners SEO or Search Engine Optimisation is a long-term digital marketing strategy. It’s long-term because it takes six to twelve months […]