For the past few months Google is using RankBrain as part of their Hummingbird algorithm. They have declared also that RankBrain; an artificial intelligence system is the 3rd most important signal among the signals used in Hummingbird. Within months of its use the algorithm signal is showing telling effects in respect of humanatizing SEO. In the process it has also changed the concept regarding best SEO software as the software that were considered best for SEO are no more as relevant with the introduction of RankBrain.
Google RankBrain is Not Itself an Algorithm, but it is Integral to One
Google describes RankBrain as a key "signal" within its core search algorithm. Essentially, RankBrain is the part of the algorithm that is used to "understand" the meaning of billions of web pages and help Google's algorithm return the ones that users will find the most relevant to their search queries. Accordingly the SEO software review in the industry is also taking a U-turn as the review of the past is losing their significance considerably. They clearly understand that instead of the machine based optimization, it is the human touch that has gained significance with the introduction of Google RankBrain signals in the Hummingbird algorithm.
Biggest Influence on SEO
Despite Google's own declaration that RankBrain is the third most important signal in their algorithm, the impact of the new signal is far greater in comparison to the impacts generated by contents and links, the two most important signals. It has given Google the power to interpret the signals instead of just matching them and it on turn has resulted in human like data interpretation.
Working Together not in Isolation
Whatever explanation Google might have given, it is indisputable that RankBrain works together with other signals for analysis and interpretation of data on the site. Webmasters should remember that not only link and contents, but there are various other factors relating to their website that can affect its ranking on Google Search Engine Result Pages. RankBrain and others analyze technical structure, off-site presence, contents, as well as the use of them for web promotion. It is something similar to a host of ledgers and documents being analyzed by an expert chartered accountant while auditing. Thus the webmaster has to be careful ensuring that all pieces of his or her website are well connected and the web presence is not only consistently but relevant to actual users of such contents. A way of ensuring this could be used best SEO software that has knowledge of Google's algorithm and signals.
RankBrain Does What Best Software for SEO Does
In essence; Google RankBrain does exactly what the best SEO software for a website does. Their ultimate objectives are however different and reverse of each other. Software for SEO finds out the deficiencies in the site and gets them sorted out making the contents consistent and well linked. RankBrain, the artificial intelligence system and one of the signals of Google Hummingbird algorithm tends to find out through mathematical processes as well as language semantics the extent of consistence and relevance of the web page / site to give it a ranking.
Webmasters concerned about finding the best software that will help them meet the new challenges posed by RankBrain may consider viewing SEO software review on leading review sites and select reliable and reputable provider of such software. Considering the impacts made by RankBrain in the realm of SEO it is also extremely necessary.